In the ever-evolving world of AI-driven social media influencers, the Aussie Body Care Brand Ducks Nuts Balls is leading the charge with the introduction of its retro sensation: Bruce Ryder. This achievement represents the culmination of a decade of research, blending cutting-edge technology with traditional design principles, marking a significant milestone in brand evolution.
Bruce Ryder emerges as Australia’s pioneer AI-generated Brand Ambassador, utilizing custom AI modeling technology to transcend traditional social media boundaries. Set against the vibrant backdrop of late 70s Australia, Bruce captures the spirit of an era beloved by Generation X. He draws inspiration from the nostalgic allure of the Golden Era, where the term “ducks nuts” found its roots. This nostalgic setting enriches Bruce’s persona, evoking memories of Malibu Cocktails, XB Ford Falcons, a retro soundtrack, and his iconic satin bathrobes.
Emma Barbato, the Creative Director of Ducks Nuts Balls, shares her passion for the project, stating, “Bruce Ryder has been my ultimate passion project, ten years in the making. I just needed the technology to catch up to my vision to bring him to life.”
As AI-generated influencers continue to rise, with some reportedly earning over $50,000 a month on platforms like OnlyFans and others transforming the fashion industry with digital “photo-shoots,” the distinction between reality and virtuality grows increasingly blurred. In this transformative landscape, the launch of Bruce Ryder by Ducks Nuts Co signifies a crucial and positive step forward, merging traditional character design with innovative technology.
The creation of Bruce was a meticulous process, involving collaboration with AI designers, graphic artists, and content creators from around the globe. Led by visionary German designer Halim Alrasihi, the development of Bruce Ryder’s persona took months, pushing the boundaries of custom AI character modeling and environment engineering.
“Our aim was to craft visuals that evoke genuine emotions, like snapshots from everyday life. This required advanced AI tools, but more importantly, it was about giving Bruce a human touch. Emma’s attention to detail and commitment to authenticity made it all possible,” says AI Artist and Model Designer Halim Alrasihi.
What sets Bruce apart from other AI influencers on social media is the authentic humanization of his character. Unlike generic models, Bruce presents a well-defined personality, backed by a rich backstory and a credo that embodies the Ducks Nuts brand and product line: “Loosen Up Kid and Grab life by the balls.” Fans can subscribe to his free weekly updates on his OFFICIAL SITE where his character’s depth is gradually unveiled. Soon, Bruce will host live sessions on social media, conduct giveaways, and post personalized video shout-outs to customers.
Emma Barbato describes the creative inspiration behind the project: “I’ve always been inspired by iconic storytellers like Quentin Tarantino, Zack Snyder, and Christopher Nolan, admiring their talent for bringing characters and their worlds to life on screen. The advent of AI modeling technology offered an exciting opportunity to explore new frontiers, combining my two decades of brand storytelling to create Bruce.”
As Bruce Ryder steps into the AI spotlight, he heralds a new era of brand marketing and collaborative potential. Ducks Nuts Co aims to preserve the intimate creative process while harnessing the power of brand ambassadorship, offering an Australian-made body care product that’s rapidly gaining a devoted following.
